New & Announcements
Discover the latest news and industry updates from GroundTruth.
10 Digital Marketing Innovators You Should Know
Shashi Seth, 52, chief product officer, xAd It’s no accident that Shashi Seth is focused on location data. He worked with experimental global positioning systems at NASA back in the 1980s Today, he is using his expertise in the field…
‘We just need to train AI along the way’: xAd CEO on the future of location advertising
Location-based data is growing in sophistication, thanks to advances in Big Data and machine-learning. It also presents marketers with new opportunities to reach and target consumers in real-time, building deeper and more accurate social profiles. xAd’s CEO Dipanshu Sharma /…
DoubleVerify Bolsters Mobile In-App Viewability Solution with New Certified Partners AOL, xAd, Pocketmath, and Ubermedia
NEW YORK, NY – Oct. 20, 2016 – DoubleVerify (DV), the recognized leader in digital quality solutions, today announced the expansion of its mobile in-app viewability solution with newly certified partners AOL, xAd, Pocketmath, and Ubermedia. DV provides brand advertisers with total transparency into…
Mobile Research Starts The Purchase Cycle; 78% Buy Within The Day
Once a consumer starts researching products on their smartphone, the actual purchase of a product is pretty closely behind. In the U.S., the final purchase is most likely to occur in a physical store, which is not the case in…
DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital and social platforms, on Thursday said it has expanded its mobile in-app viewability offering to include newly certified partners AOL, xAd, Pocketmath, and Ubermedia. The goal is to offer…