News & Announcements
Discover the latest news and industry updates from GroundTruth.
Location intelligence firm xAd raises $42.5 million and acquires WeatherBug
Location intelligence firm xAd has raised $42.5 million in a fifth round of funding and has acquired weather-data site WeatherBug to further its ambition of predicting where consumers will go next. In this deal, New York-based xAd is acquiring the…
xAd raises $42.5M more, buys WeatherBug to boost location-specific marketing
xAd, the ad network that serves you ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of consumer apps to grow its audience…
10 Digital Marketing Innovators You Should Know
Shashi Seth, 52, chief product officer, xAd It’s no accident that Shashi Seth is focused on location data. He worked with experimental global positioning systems at NASA back in the 1980s Today, he is using his expertise in the field…
‘We just need to train AI along the way’: xAd CEO on the future of location advertising
Location-based data is growing in sophistication, thanks to advances in Big Data and machine-learning. It also presents marketers with new opportunities to reach and target consumers in real-time, building deeper and more accurate social profiles. xAd’s CEO Dipanshu Sharma /…
DoubleVerify Bolsters Mobile In-App Viewability Solution with New Certified Partners AOL, xAd, Pocketmath, and Ubermedia
NEW YORK, NY – Oct. 20, 2016 – DoubleVerify (DV), the recognized leader in digital quality solutions, today announced the expansion of its mobile in-app viewability solution with newly certified partners AOL, xAd, Pocketmath, and Ubermedia. DV provides brand advertisers with total transparency into…