New & Announcements
Discover the latest news and industry updates from GroundTruth.
How CTV Advertising Will Continue to Disrupt the Game
Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug about the shifting digital advertising landscape, and how it relates to the emergence of convergent TV and QR code advertising.
Read MoreHow CTV Advertising Will Continue to Disrupt the GameGroundTruth Takes Another Bite at Offline Attribution
Mike Boland from Localogy discusses GroundTruth's powerful offline attribution capabilities and their latest GT QR Code launch in parternship with Flowcode.
Read MoreGroundTruth Takes Another Bite at Offline Attribution4 ways data is helping restaurants reinvent themselves in 2022
Dan Silver, Marketing SVP at GroundTruth discusses the key considerations restaurant brands need to consider to reinvent themselves, succeed, and thrive in this data-driven world.
Read More4 ways data is helping restaurants reinvent themselves in 2022GroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTV
Location data leader teams up with the #1 QR platform to create the first offline-to-online ad solution for all TV screens.
Read MoreGroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTVNew TV QR Codes Offer Targeting Via Location-Based Behavior Patterns
Karlene Lukovitz from MediaPost shares the exciting news and industry relevence surrounding GroundTruth's latest launch of GT QR Codes in partnership with Flowcode.
Read MoreNew TV QR Codes Offer Targeting Via Location-Based Behavior Patterns