News & Announcements
Discover the latest news and industry updates from GroundTruth.
Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half
GroundTruth shares their take on why the last two quarters of 2023 will likely be promosing for marketers.
Read MoreMarketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half
Why This Marketing VP Left Wendy’s To Join A Location Data Vendor
Brandon Rhoten, CMO of GroundTruth, shares why tangible outcomes are important when selecting any media partner to work with.
Read MoreWhy This Marketing VP Left Wendy’s To Join A Location Data Vendor
GroundTruth Named to Ad Age’s Best Places to Work for 3rd Consecutive Year
Recognized for its inclusive and equitable culture GroundTruth continues to be the destination for innovative and driven talent.
Read MoreGroundTruth Named to Ad Age’s Best Places to Work for 3rd Consecutive YearDealership Marketing: Navigating Automotive Advertising in a Post-Pandemic World
Rosie O'Meara, GroundTruth CRO, discusses how to approach dealership advertising in 2022 while talking about new strategies and tactics to meet changing customer preferences.
Read MoreDealership Marketing: Navigating Automotive Advertising in a Post-Pandemic WorldHow CTV Advertising Will Continue to Disrupt the Game
Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug about the shifting digital advertising landscape, and how it relates to the emergence of convergent TV and QR code advertising.
Read MoreHow CTV Advertising Will Continue to Disrupt the Game