New & Announcements

xAd wins in the Mobile category at the Local Search Association (LSA) Ad-to-Action Awards! With 100 entries this year, the competition was fierce for the 2016 Ad-to-Action Awards. The finalists represented a variety of interesting agencies, publishers, tech providers and…

At a recent event, hosted by xAd and The Rubicon Project, ExchangeWire’s Ciaran O’Kane moderated a discussion on the “future of mobile”. The thrust of the debate centred on mobile ad buying and its inherent challenges on the demand and…

Location marketing platform xAd has launched “Marketplace,” a self-service location-campaign builder for mobile marketers. The company aims to make buying location-targeted campaigns like buying search keywords. The company argues self-service aspect will create greater efficiency and faster time to market.…

A new front is opening in the battle between technology companies and telecom operators: wireless ad blocking. After two European carriers decided to begin blocking mobile ads, the debate spilled into public view at the wireless industry’s main conference here.…

A new front is opening in the battle between technology companies and telecom operators: wireless ad blocking. After two European carriers decided to begin blocking mobile ads, the debate spilled into public view at the wireless industry’s main conference here.…