New & Announcements
Discover the latest news and industry updates from GroundTruth.
5 key e-commerce & retail trends from Mary Meeker’s Internet Trends report
Kleiner Perkins venture partner Mary Meeker released her annual Internet Trends report on Wednesday. In total, the report comprises 355 PowerPoint slides and covers online trends in sectors ranging from media and healthcare to China and India. Here we look…
A Location Strategy Lights up the UK High Street for L’Occitane
LONDON – June 1, 2017 – xAd, the leader in location intelligence that drives sales, today announced the results of a collaboration with digital agency Threepipe and luxury organic beauty brand L’Occitane for the UK launch of their new fragrance, ‘Terre de Lumière’…
A new shopping structure – the expected change in purchasing habits
There’s no easy way to say it: malls as we once knew them are changing. As consumer behaviors shift, major retailers are pulling up stakes, leaving holes in shopping centers all over the country. Over the next few months, 42…
xAd promises viewability rates of ‘70% or more’ as it expands third party verification tie-ups
Mobile adtech company xAd has expanded its partnerships with Media Rating Council (MRC) accredited organizations including DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat, in hopes it will assuage growing concerns around viewability, ad fraud, and brand safety in mobile…
xAd Fortifies Commitment to Brand Safety with Expanded Partnerships
New York – May 23, 2017 – xAd, the global leader in location intelligence that drives sales, today announced expanded partnerships with Media Rating Council (MRC) accredited organizations: DoubleVerify, Integral Ad Science (IAS), Pixalate, and Moat to foster trust and…