New & Announcements

NYC’s xAd has announced projected annual revenue of $250 million, giving it the potential to be the highest-earning player in mobile location marketing. The company, which utilises location data to drive sales for retailers, made the announcement off the back…

Unless your company is called Facebook or Google, you will have a hard time building a growing business selling mobile ads. xAd, a seven-year-old firm that provides mobile location data to retail marketers, says it’s bucking the trend. The New York-based private shop…

As part of The Digital Trading Awards Programme we hear from Steve Wing, VP, Mobile and Marketplace – International at Rubicon Project and Imran Khan is ‎Head of Programmatic & Partnerships at xAd, Inc. In the marketing world, we often…

Advertising Week Europe 2016 is descending upon London this week and it promises to be a congregation of the brightest minds across the advertising spectrum, fuelling great conversation, experimentation and innovation. Similarly to the Cannes Lions festival, the influence of…

In as little as five years, all forms of ‘traditional media’ could be traded using programmatic, or automated, media buying technologies. Although resistance from the old guard, concerns around regulations, and the ongoing ‘tech fear’ (as well as headaches) is…