New & Announcements
Discover the latest news and industry updates from GroundTruth.
Despite promise, brands still struggle using location data
Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Forrester surveyed 203 senior…
GroundTruth Named as a Snapchat Partner
Snap has named GroundTruth as its latest location technology partner, as the social messaging/“camera” company seeks to sharpen and broaden its advertising arsenal. As an official partner, GroundTruth will make Snapchat’s Geofilters and Snap Ads available directly on the location…
Mobile Location Firm xAd Is Changing Its Name and Moving Into Data Analysis
New York-based xAd wants to be known for more than serving up location-powered mobile campaigns. The 8-year old firm is rebranding itself as GroundTruth today—a new name meant to convey the data science that marketers are increasingly relying on. “Earlier in…
xAd Unveils Major Rebranding Effort as GroundTruth to Expand Beyond Media
NEW YORK, June 15, 2017 – Today xAd, a pioneer in the location technology space, has rebranded as GroundTruth. The new name and positioning reflect the business’ evolution from a company focused on the advertising industry to a company empowering…
L’Occitane Gets a Boost From Location Strategy
Organic beauty product and cosmetics brand L’Occitane teamed with xAd, a location-based marketing company, and digital agency Threepipe to deliver a mobile campaign for the launch of its ‘Terre de Lumière’ fragrance. The campaign achieved a 10 per cent sales…