New & Announcements

Even as U.S. fast-food competition mounts, McDonald’s Corp. has maintained a dominant share of customer traffic, according to data from xAd Inc. The closest competitor was Starbucks Corp., which had 11 percent. Subway Restaurants ranked third, despite having more locations than…

There’s a familiar narrative when we talk about what the rise of fast-casual dining has meant to the restaurant industry. Newcomers such as Chipotle, Panera Bread and Shake Shack have stormed the market with a promise of more upscale ingredients and nicer ambiance than one…

McDonald’s is an huge force in the fast-food industry — and it’s just getting more powerful. Last quarter, 32% of all quick-service restaurant visits were to McDonald’s locations, according to xAd’s report on foot traffic trends, which used the location-based…

As a recent Forbes Insights report, “Location: A Strategic Marketing Imperative,” sponsored by xAd, points out, location-based mobile advertising is fast becoming a strategic imperative in today’s data-driven, highly competitive landscape.
It’s easy to understand why. Mobile is quickly surpassing desktop computers…

Location intel platform xAd announced a new chief product officer: Google, AOL and Yahoo alum Shashi Seth. Along with his product experience, Seth, pictured left (photo courtesy of AOL), has also worked on the publishing side, serving as president of Tribune…