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Discover the latest news and industry updates from GroundTruth.
Something unexpected is happening at Chipotle
If you’ve recently found yourself battling lines at your local Chipotle, you aren’t alone. The restaurant chain is showing signs of recovering from its nightmarish start to the year after a string of high-profile food poisonings left it without customers.…
How location based marketing is becoming a strategic imperative
There have been major paradigm shifts in the retail marketplace – we’ve seen the recent collapse of high street brands such as BHS and Austin Reed; e-commerce giants such as Amazon are seeing exponential growth. Despite this growth, 90% of…
Location, the next big digital category says, xAd Founder and CEO
Location is a way to make life better and more convenient. It is just like your remote which basically does everything for you, without telling. Location allows to index the physical world. It provides real-time marketing opportunities to various companies,…
RANKED: The 37 hottest pre-IPO ad tech startups of 2016
The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up…
The Predictive Power Of Location
Search engine optimization helps marketers deliver the right answers to inquisitive consumers in a timely fashion. Social media channels, on the other hand, let brands connect and engage consumers in real time. But while these twin marketing tools are excellent…