News & Announcements
Discover the latest news and industry updates from GroundTruth.
Stop Optimizing Out of Dealership Visits
People buy cars in person, not online. Yet automotive marketers continue to rely on digital metrics to measure success, even though research shows there’s no correlation between click-through rates (CTRs) and offline actions. Online performance may appear positive, but it isn’t…
New Research Reveals Location Targeting Is 4X More Cost-Effective Than Online Metrics at Generating Offline Automotive Sales
NEW YORK, October 24, 2017 – According to new research by GroundTruth (formerly xAd), the leading global location technology platform, location-based targeting solutions are 4X more cost-effective at generating a real-world dealership visit than traditional media metrics like Cost Per…
Will The Term ‘Fast Casual’ Still Exist In A Year?
According to foot traffic behaviors, consumer tastes are changing and what was once touted as ‘the future of dining’ may soon not exist, writes GroundTruth’s Sarah Ohle. For those unfamiliar, fast casual eateries are defined by slightly higher check sizes than fast…
GroundTruth, Largest Pure-Play Location Technology Platform Certified by Trustworthy Accountability Group (TAG)
NEW YORK, October 10, 2017 – GroundTruth (formerly xAd), the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent, today announced it received the Trustworthy Accountability Group (TAG) “Certified Against Fraud”…
Why Location Targeting is Key for Both Local and National Brands
Brands know they can refine their local mobile ads to be more relevant — but they may not realize that location targeting can deliver similar results on a national level, writes GroundTruth’s Dan Silver. If marketers ever doubted the value…