New & Announcements

comScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd’s mobile campaigns are for driving in-store visits. Today, the companies introduced a new tool called comScore Location Lift in xAd, which combines comScore’s campaign validation and methodology…

Solution Leverages xAd’s Proprietary Blueprints Technology and comScore’s Measurement Expertise to Determine How Mobile Ads on the xAd Network Drive Store Visitation NEW YORK, NY – June 22, 2016 – xAd, the global leader in location intelligence that drives sales, today…

Foot traffic is the new web traffic. Tech companies have become expert at analyzing consumer shopping patterns on websites. But the next frontier is observing how people shop in old-fashioned brick-and-mortar retail stores, and a growing number of companies, from…

xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their…

After a string of food safety nightmares that injured Chipotle’s reputation as well as its stock price, the company seems to be on the road to recovery — at least, according to foot traffic analysis and consumer surveys. Recent analysis from…