News & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth Takes on Cost-Per-Visit ROI with New Platform
Every business that targets local wants to solve the mystery of balancing ad spend versus the real revenue their campaigns drive home. Pouring money into mobile ads while simply hoping the breadcrumbs draw customers to a location does not suffice.…
GroundTruth Launches Ads Manager
GroundTruth Wins Local Visionary Award with Cost Per Visit
GroundTruth’s Cost Per Visit offering wins Street Fight’s “Best Online-to-Offline Attribution Product” at the 3rd Local Visionary Awards, a category which recognizes products that develop a results-driven campaign that achieves near-perfect attribution for marketers. Cost Per Visit, which GroundTruth launched…
GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett
NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced the appointment of Chief Marketing Officer, Eric Hadley and Senior Vice President…