New & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth Wins Local Visionary Award with Cost Per Visit
GroundTruth’s Cost Per Visit offering wins Street Fight’s “Best Online-to-Offline Attribution Product” at the 3rd Local Visionary Awards, a category which recognizes products that develop a results-driven campaign that achieves near-perfect attribution for marketers. Cost Per Visit, which GroundTruth launched…
GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett
NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced the appointment of Chief Marketing Officer, Eric Hadley and Senior Vice President…
GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales
How GroundTruth Uses Location Data to Predict Behavior
I recently read that Amazon is branching outside of Seattle. But amidst the furor of cities vying to attract its new headquarters, does anyone actually know why? As The Seattle Times pointed out, it isn’t a matter of culture: Amazon…
Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Fraud threatens the credibility of digital advertising; Black Friday not just online phenomenon; and Cyber…