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Is Mobile Ad Targeting The Next Philanthropic Frontier?
When law enforcement agencies believe that a child has been abducted and is in imminent danger, they issue an Amber Alert to share the type of car and plate number with the general public. Since the program began offering digital…
The 30 most powerful women in mobile advertising
Each year, Business Insider celebrates the best and the brightest women in the mobile advertising industry — a sector that has traditionally been dominated by men. We ask readers and companies to nominate who they think are the most influential women…
Microsoft Ventures invests in four more startups; creates AI fund
Microsoft Ventures has added four more companies to its investment portfolio. Microsoft’s venture arm, announced in May 2016, also is establishing an AI-specific fund, officials said on December 12. Officials said today’s announcement of an investment in Element AI, an…
Location intelligence firm xAd raises $42.5 million and acquires WeatherBug
Location intelligence firm xAd has raised $42.5 million in a fifth round of funding and has acquired weather-data site WeatherBug to further its ambition of predicting where consumers will go next. In this deal, New York-based xAd is acquiring the…
xAd raises $42.5M more, buys WeatherBug to boost location-specific marketing
xAd, the ad network that serves you ads in apps and mobile web pages based on your location, is today announcing another hefty round of funding, as well as its first acquisition in the world of consumer apps to grow its audience…