New & Announcements
Discover the latest news and industry updates from GroundTruth.
WeatherBug Taps AI to Put Hyperlocal Air Quality Updates in Palm of Hand
New technology uses artificial intelligence and machine learning to give people smarter air quality insights for better health, wellness, and productivity.
Read MoreWeatherBug Taps AI to Put Hyperlocal Air Quality Updates in Palm of HandGroundTruth Appoints New CEO Sunil Kumar
Global Technology Pioneer Solidifies Executive Bench Following Continued Growth and Innovation.
Read MoreGroundTruth Appoints New CEO Sunil KumarGroundTruth adds ‘pay per SKU’ model to its performance location products
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday,…
With Product Launch, GroundTruth Helps CPG Brands Focus on ROI
With a new suite of performance-based pricing models, the global location tech firm GroundTruth is looking to tackle some of the most common spending challenges faced by major brand advertisers today. GroundTruth’s new suite of solutions is being dubbed True Performance, and…
GroundTruth Announces Suite of Performance-Based Pricing Models, Including Offline Sales for CPG Brands
The new suite of solutions brings better accountability and insight into the role location-based marketing can play into a brand’s bottom line.
Read MoreGroundTruth Announces Suite of Performance-Based Pricing Models, Including Offline Sales for CPG Brands