News & Announcements
Discover the latest news and industry updates from GroundTruth.
I-COM Announces The 2018 Award Winners at I-COM Global Summit
GroundTruth Was Among the Winners Announced Yesterday, April 10th, at the I-COM Global Summit 2018 in San Sebastian, Spain.
Read MoreI-COM Announces The 2018 Award Winners at I-COM Global Summit
GroundTruth and Outback Steakhouse Win 2018 I-COM Data Creativity Awards
Award comes on the heels of GroundTruth’s CEO announcement and recent industry-wide accolades
Read MoreGroundTruth and Outback Steakhouse Win 2018 I-COM Data Creativity AwardsWeatherBug Taps AI to Put Hyperlocal Air Quality Updates in Palm of Hand
New technology uses artificial intelligence and machine learning to give people smarter air quality insights for better health, wellness, and productivity.
Read MoreWeatherBug Taps AI to Put Hyperlocal Air Quality Updates in Palm of HandGroundTruth Appoints New CEO Sunil Kumar
Global Technology Pioneer Solidifies Executive Bench Following Continued Growth and Innovation.
Read MoreGroundTruth Appoints New CEO Sunil KumarGroundTruth adds ‘pay per SKU’ model to its performance location products
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday,…