New & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth and WeatherBug encourage blood donation during American Red Cross Missing Types campaign
GroundTruth Turns On-the-Ground Data Into IRL Transactions
When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the likelihood they will make a purchase after visiting a digital site. “Visits lead to sales,” was the message of Hongzhe…
GroundTruth President: 5G is “very close” to impacting retail
Serge Matta, President of global tech platform GroundTruth, said 5G is “very, very close” to impacting retail. Through the 5G network, stores in a mall could pinpoint customers’ location, even while they are offline, through constant pinging in the network.…
Ace your back-to-school marketing with location data
The insights you stand to gain from mobile-based location data are invaluable when it comes to targeting the right customers, when and where it matters most. With location insights, you can capitalize on this multi-billion dollar retail opportunity. Here’s how.…