New & Announcements

We all know that the weather can impact our mood. Waking up to sunshine is nothing like looking out the window in the morning to see an approaching storm, whether the view is of a beach or a city skyline.…

The age-old question of whether a brand’s advertising “works” has been put to the test by a number of brands over the past year with casual dining operator Bloomin’ Brands endorsing the method unveiled by GroundTruth this past spring with Home Depot…

Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Forrester surveyed 203 senior…

Snap has named GroundTruth as its latest location technology partner, as the social messaging/“camera” company seeks to sharpen and broaden its advertising arsenal. As an official partner, GroundTruth will make Snapchat’s Geofilters and Snap Ads available directly on the location…

New York-based xAd wants to be known for more than serving up location-powered mobile campaigns. The 8-year old firm is rebranding itself as GroundTruth today—a new name meant to convey the data science that marketers are increasingly relying on. “Earlier in…