News & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth Expands Shopper Marketing Efforts With New Hires in Northwest Arkansas
GroundTruth appoints two new hires to lead Consumer Packaged Goods and Shopper Marketing in their recently opened Bentonville, Arkansas office.
GroundTruth Wins MarTech Breakthrough Award for Best Overall Mobile Marketing Company
We’re thrilled to share the news that GroundTruth has received the “Best Overall Mobile Marketing Company” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry today. The mission…
GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands
“Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent,” says GroundTruth CMO Eric Hadley. The new partnership will examine specific menu items and dayparts to help restaurants answer questions about “intent.” Read the…
Technomic partners with GroundTruth to enhance customer traffic intelligence for Top 500 restaurants
New partnership will strengthen sales performance-tracking technology with location and daypart insights for the restaurant industry
The Start-Ups Behind New York’s Retail Reawakening
Nestled on Madison Avenue just out of view from Chanel and hardly 100 yards in front of the tallest residential building in the world is Rebag’s modest second New York store. The luxury handbag resale company opened the space in…