New & Announcements

People buy cars in person, not online. Yet automotive marketers continue to rely on digital metrics to measure success, even though research shows there’s no correlation between click-through rates (CTRs) and offline actions. Online performance may appear positive, but it isn’t…

According to foot traffic behaviors, consumer tastes are changing and what was once touted as ‘the future of dining’ may soon not exist, writes GroundTruth’s Sarah Ohle. For those unfamiliar, fast casual eateries are defined by slightly higher check sizes than fast…

Brands know they can refine their local mobile ads to be more relevant — but they may not realize that location targeting can deliver similar results on a national level, writes GroundTruth’s Dan Silver. If marketers ever doubted the value…

Brief: Taco Bell, the Mexican fast-food chain with 7,000 restaurants in the U.S., drove more than 170,000 store visits with a two-week mobile campaign that raised money for a college scholarship program. GroundTruth, a location-based mobile ad platform formerly known…

Less than a quarter (24%) of mobile media planners use third parties to measure and validate their data, according to new research, despite ongoing calls from marketers for digital giants to increase their third party measurement partners. GroundTruth (formerly xAd), conducted the…