News & Announcements
Discover the latest news and industry updates from GroundTruth.
8 Companies Offering Employee Appreciation Day Initiatives
Employee Appreciation Day falls on the first Friday of March each year. In 2018, that means it’s coming up in about a week, on March 2. While not every company observes it (or realizes it exists), others go the extra…
To fight fraud, identify a combination of signals that can’t be faked
Digital advertisers spend as much as 20% of their ad budget selling to penniless robots. That’s according to ad verification company Adloox whose research indicates that fraud is on the rise and worsening. The newest breed of bots armed with machine learning and…
GroundTruth Takes on Cost-Per-Visit ROI with New Platform
Every business that targets local wants to solve the mystery of balancing ad spend versus the real revenue their campaigns drive home. Pouring money into mobile ads while simply hoping the breadcrumbs draw customers to a location does not suffice.…
GroundTruth Wins Local Visionary Award with Cost Per Visit
GroundTruth’s Cost Per Visit offering wins Street Fight’s “Best Online-to-Offline Attribution Product” at the 3rd Local Visionary Awards, a category which recognizes products that develop a results-driven campaign that achieves near-perfect attribution for marketers. Cost Per Visit, which GroundTruth launched…
GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales
Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO.