New & Announcements

There’s a misconception that “retail is dead.” You’ll hear this from analysts as they watch companies like Sears, Toys R Us and Payless shutter physical stores, and from e-commerce businesses that point to their ongoing growth as a sure-fire sign…

GroundTruth’s self-serve location advertising platform can help marketers understand their campaigns, increase store visits, and make more strategic forecasting decisions. Brands can buy and manage all of GroundTruth’s advertising products through a self-serve platform, reaching consumers based on where they’ve…

The way we work has changed dramatically in recent years, as consumers find themselves favoring a more flexible and collaborative work style. Co-working has gone from being a novelty to the new normal, with more than 4,000 coworking spaces across…

Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault that there were more punts than touchdowns or that the halftime show didn’t inspire viewers,…