GroundTruth is a media platform that drives
in-store visits and other real business results.
Award Winning Platform:
How We Do It
Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers.
We then measure how consumers respond to the campaigns, including if they physically show up to a location or website, to understand the real business results generated by a brand’s advertising.
Life at GroundTruth
GroundTruth has been recognized by AdAge as one of the Best Places to Work for three years in a row.
Board of Directors
Everett Cox
Venture Partner
Stephen McCarthy
Mike Perlis
Vice Chairman
Ricky Sandler
Chief Executive Officer and Chief Investment Officer
Anders Richardson
Managing Partner