Advertisers and marketers spend a significant number of hours understanding their target customer. We build profiles, brainstorm about motivations, and update our learnings all the time. Despite all this work, advertisers often have to settle for targeting audience segments that have similarities, but maybe aren’t exactly the same as their customer profiles. The result is extra ad spend and fewer real business results.
That all changes with Preferred PMPs. Rather than casting a wide net, Preferred PMPs let you bid on ads that speak directly to the people most likely to take an action on your ad. In other words, these are the ads you want during the final push of the year.
Want to know more about how PMPs help advertisers reach their goals? Keep reading.
What is the difference with the PMPs we were running before and the newly added Preferred PMPs?
Answer: Previously Groundtruth only offered standard one-to-many second price auction PMPs for our clients and advertisers. All parties were competing at the same level for the available inventory within our DSP partners. Preferred PMPs give our clients a more exclusive look at our inventory within a smaller selected pool of buyers earlier in the inventory waterfall. The other benefit to Preferred PMPs is an agreed upon fixed rate CPM. The advertiser now knows what they are paying for the inventory up front without the unknown price outcome of a one-to-many open auction.
Why would someone choose a Preferred PMP if auction PMPs are already running and working?
Answer: The Preferred PMP route might be beneficial to an advertiser that wants to target a very specific location, audience profile or a combination of the two. Instead of using bid pricing where you hope to win a decent portion of the available inventory, Preferred PMPs give you advanced access to the targeted inventory before it falls further down the inventory waterfall. The client also now knows up front what the price of that inventory will be and can then budget accordingly throughout the campaign setup process.
GroundTruth has just rolled out this new exclusive level of PMP deals. Why is now the time to connect and get a Preferred PMP started?
Answer: For the remainder of 2024 and Q1 of 2025 GroundTruth will be waiving all minimum spend amounts to be included in this exclusive first look level. Right now, we want all our clients to test the power of our full range of PMP solutions starting at the top. Preferred PMPs as well as all our PMP solutions come with our state-of-the-art visitation attribution reporting at no additional cost. GroundTruth strives to show every marketer out there how our programmatic PMP solutions can help drive in-store visits as well as other real business results.
Get Started with GroundTruth Preferred PMPs
To get started bidding on GroundTruth’s Preferred PMPs, contact us today. We can help you with anything you need to get started immediately.
