Feeling the pinch of budget constraints lately, marketers? In today’s challenging economic landscape, marketers across the board are facing flat to decreased budgets as consumers tighten their purse strings. This puts immense pressure on us to demonstrate a solid return on ad spend (ROAS). But fear not, because there’s a game-changing marketing solution that can help us conquer these hurdles. Enter cost per visit (CPV) – the secret weapon to generating real-business results even when faced with limited budgets.
What is CPV?
CPV, or Cost-Per-Visit, is a performance-driven advertising model that measures and charges marketers based on the actual store visits generated by their ad campaigns. Unlike traditional strategies fixated on reach and impressions, CPV in marketing forges a direct connection between your advertising investments and real-world outcomes. With CPV, you pay only for observed visits (these visits are actual people walking into stores, not just probabilistic visits). With CPV in marketing, wave goodbye to wild guesses and embrace accurate measurements of success.
Why Should You Consider CPV in Marketing?
CPV has emerged as a valuable media model across various industries during questionable economic times. It has already generated tens of millions in sales for brands in retail, restaurant, automotive, and more. The appeal lies in paying for actual visits to the store, rather than relying on puzzling formulas based on reach and impressions. By adopting CPV, marketers can run performance-driven ad campaigns that precisely target the right customers and directly impact revenue growth. This eliminates the risk and guesswork associated with traditional media buying, providing marketers with enhanced transparency and control over their advertising investments.
How GroundTruth’s Cost Per Visit Model Benefits Marketers
Closing Thoughts on CPV
By integrating CPV with existing marketing channels, marketers can adopt a holistic approach that optimizes their campaigns and maximizes ROI in the face of tight budgets. It’s time to explore the potential of CPV in marketing as your solution, helping you achieve greater return on ad spend and delivering those real-business results we all crave. So go on, marketers — kick your budget blues to the curb with the joys of CPV!
Are budget constraints impacting your upcoming campaign? Consider utilizing GroundTruth’s CPV Media Model with Blueprint technology for enhanced performance. Our Cost-Per-Visit Media Model has passed a major milestone generating over 11 million visits since it launched in 2017! Contact us HERE to learn more about how CPV in marketing can make the most of your marketing budget.
