Travel & Tourism

2024 Holiday Strategy Guide — Travel & Tourism

The 2024 holiday season comes with optimal opportunities for advertisers to reach potential travelers and tourists. Read ahead for more!

Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County

Martin County worked with GroundTruth to drive visitation rates among tourists interested in outdoor activities and a natural paradise.

GroundTruth Infographic — Summer 2023 Look Back

Unlock key patterns and emerging consumer behaviors to optimize your campaigns for success with GroundTruth's summer 2023 look back infographic. Gain valuable knowledge to inform your advertising strategies and stay ahead of the competition.

The Florida Keys Campaign Results in 118% Increase in Ad Engagement

How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.

GroundTruth on-location at Georgia Governor’s Tourism Conference

September 11, 2023 - September 13, 2023

The Lean: Leisure & Entertainment Insights Brief

In this issue of The Lean: Leisure & Entertainment Volume 2 we dive into recent trends on consumer's favorite leisure activities like traveling, attending concerts and visiting casinos. We uncover how travel is faring this summer, the audience makeup at casinos and concerts and reveal the impact concerts can have on local communities.