March Madness: An Opportunity to Leverage Convergent TV
What is convergent TV & how can your small business leverage the intersection between linear TV and CTV? Learn how GroundTruth can help your convergent TV ad strategy.
Technology
Emerging Tech & Consumer Trends: What to Expect in 2022
Due to the constant need for brands to adjust their plans in real-time, planning cycles have become more of a sprint than a marathon.
Crafting a Powerful Omnichannel Strategy with Cross-Device Targeting
Learn how to create an omnichannel marketing strategy by using cross-device targeting to successfully advertise to your prospective customer.
Best Practices: Revamping Recruitment, Real Estate, and Event Marketing Strategies
The new year can often mean new goals, new jobs, and new experiences.
Best Practices: Revamping Recruitment, Real Estate, and Event Marketing Strategies
The new year can often mean new goals, new jobs, and new experiences.
The 2022 Consumer Brand Journey Starts by Opening the Front Door
Advertising should drive awareness, create interest, influence action, and solve…
Sharpen Your GroundTruth Ads Manager Skills
As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.
2021 Summer Foot Traffic Signals Positive Holiday Shopping Season
Interested in seeing how 2021 summer foot traffic affects the holiday shopping season? Check out GroundTruth's blog based on insights from The Lean: Travel and the Foot Traffic Tracker.
Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.
Stepping into the New Normal: Uncover and Understand Consumer Sentiment based on Visitation Trends
As the global economy embarks on the road to recovery, GroundTruth's Foot Traffic Dashboard can help spread some light on patterns and behaviors emerge from the COVID-19 pandemic.
The Shifting Landscape of Consumer Behavior
What to think about in times of rapid change. To…
Driving Visits: A Step-by-Step Strategy
Whether you’re running a quick service restaurant, real estate business,…