Technology

How we are providing our customers with the tools they need to get real business results.

What's the difference between PMPs and Preferred PMPs at GroundTruth? We'll tell you.

What ad channels work best together to drive real business results? We'll tell you.

Three signs that your ad platform uses the quality data necessary to drive real business results.

Audience targeting determines much of the success of your campaigns. Here's how to make it more precise.

Investing in the right adtech changes what's possible for your marketing team. Here are questions CMOs should ask before making their decision.

GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.

Google announced they won't be depreciating cookies in 2025, but advertisers still need a plan for a cookieless future. We're here to help.

Learn our tricks of the trade for planning, creating, and running a successful programmatic advertising campaign. Start setting up a programmatic ad campaign today.

Learn how GroundTruth maintains campaign performance and helps customers drive better results at speed and scale.

Cookies are disappearing this year, which means lots of changes for advertisers. But GroundTruth just gets better with changes.