Questions CMOs Should Ask Before Investing in AdTech for Media
Investing in the right adtech changes what's possible for your marketing team. Here are questions CMOs should ask before making their decision.
Technology
Behind the Real Business Results: How GroundTruth Excels at Attribution and Reporting
GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.
GroundTruth Recognized for Marketing Technology Innovation in 2024 MarTech Breakthrough Awards Program
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World.
Google Halts Cookies Depreciation: What that Means for Advertisers
Google announced they won't be depreciating cookies in 2025, but advertisers still need a plan for a cookieless future. We're here to help.
How to Run a Successful Programmatic Advertising Campaign
Learn our tricks of the trade for planning, creating, and running a successful programmatic advertising campaign. Start setting up a programmatic ad campaign today.
Beyond MAIDs: Identity Graphs and Other Features GroundTruth Uses to Protect Advertisers
Learn how GroundTruth maintains campaign performance and helps customers drive better results at speed and scale.
Cookies Are Disappearing. What Does that Mean for Marketers and Advertisers?
Cookies are disappearing this year, which means lots of changes for advertisers. But GroundTruth just gets better with changes.
Boosting Your Direct Mail With Real-world Behavior
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.
Unlocking the Power of Direct Mail with Real-World Insights
Tap Into the Superpowers of Audience Based Direct Mail.
GroundTruth Recognized as Best Geolocation Platform in 2023 MarTech Breakthrough Awards
Awards Program Recognizes Standout Advertising Technology That Is Driving Tangible Outcomes.
7 Effective Hyperlocal Marketing Strategies
7 hyperlocal marketing strategies your local business needs for campaign success in 2024. Update your hyperlocal ad & social campaigns today with GroundTruth.
How to Supercharge your Marketing with Ads Manager in 2023
Watch this engaging webinar where Platform Specialist Connor Wilson and Account Executive Bethany Stone share the unique ways that Groundtruth’s Ads Manager can help you create advertising campaigns that generate real business results.