Location and Marketing: A Love Story
This year, roughly half of adults in the U.S. still…
Retail
Read MoreLocation and Marketing: A Love Story
Why the Super Bowl is a Sales Opportunity for Your Retail Store
Spice up the hot wings and buy some new fan…
Your Location Marketing Playbook for Off-Price Retail
There’s no question that off-price clothing retailers are becoming more…
5 Consumer Trends We Saw in 2019
Each new year brings a new mix of consumer behavior,…
What’s the Value of a Visit for Retailers of Consumer Electronics? (Part 1)
In this blog series, we will be diving deeper into…
Five Consumer Predictions as We Head into Holiday Madness
If past is prologue, then looking at how consumers behaved…
Build Up Your Home Improvement Marketing Strategy With Location Targeting
The home improvement business is booming. According to reports, home…
One-on-One with Nordstrom: How They’re Prepping for the Holiday Rush
GroundTruth’s VP of Retail and Restaurant, Alicia DiStefano, sat down…
PetSmart Charities
How PetSmart Charities is using location technology to help animals find their forever home
Reach Pharmacy Retail Shoppers With Location Targeting
From prescriptions to over-the-counter medications, personal hygiene products, and household…
Can You Guess Which Retailer Is Cashing in on Discount Shoppers?
Conventional wisdom held that department stores should never undercut themselves…
How to Increase Big Box Sales Using Geo-Location Targeting
It’s an interesting time to be a big box store.…