Black Friday 2022 Results: Winners by Category & Brand
Who saw the largest in-store Black Friday 2022 boost? GroundTruth’s visitation data shows Black Friday 2022 Results: which retailers & categories won big this year.
Retail
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4 Insights to Make Marketers Merry This Holiday Season
Even though concerns such as rising costs and supply chain issues will likely shift consumer behavior this holiday season, the sales forecast is still heading in a positive direction.
Holiday Insights Spotlight
GroundTruth's location insights can help predict valuable consumer trends, inform strategic opportunities, and provide insights into the 2022 holiday season.
The Top 3 Buying Insights Marketers Need To Know For Halloween
It’s 2022 and it’s the first time in a while where Halloween will see a big recovery to pre-pandemic levels. All hail the return of Spooky Season!
Unwrapping 2022 Holiday Advertising Strategies
Ready your holiday season advertising efforts by watching our webinar. Review previous consumer holiday trends & helpful tactics for your new campaign.
Unwrapping 2022 Holiday Advertising Strategies
September 22, 2022
Maximizing Your Media Mix: How to Drive Sales with Retail Media Networks & Location Marketing Solutions
Understand why retail media markets can & should be used with location marketing solutions to help drive sales and push your business further.
Halloween Insights Spotlight
GroundTruth observed key visitation patterns to various Halloween-related locations in the weeks and months leading up to Halloween.
GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers
In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.
GroundTruth Leads Conversation: Brand Innovators Evolution of Retail Summit
August 23, 2022
The Lean: Retail Insights Brief
In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors.
Best Practices: Blockbuster Marketing Strategies for Entertainment and Retail
In this webinar, we highlighted key strategies to not only identify your key audiences for both entertainment and retail verticals, but also provide recommended tactics to reach them in the right moments to drive conversions.