Retail

Black Friday 2022 Results: Winners by Category & Brand

Who saw the largest in-store Black Friday 2022 boost? GroundTruth’s visitation data shows Black Friday 2022 Results: which retailers & categories won big this year.

4 Insights to Make Marketers Merry This Holiday Season

Even though concerns such as rising costs and supply chain issues will likely shift consumer behavior this holiday season, the sales forecast is still heading in a positive direction.

Holiday Insights Spotlight

GroundTruth's location insights can help predict valuable consumer trends, inform strategic opportunities, and provide insights into the 2022 holiday season.

The Top 3 Buying Insights Marketers Need To Know For Halloween

It’s 2022 and it’s the first time in a while where Halloween will see a big recovery to pre-pandemic levels. All hail the return of Spooky Season!

Unwrapping 2022 Holiday Advertising Strategies

Ready your holiday season advertising efforts by watching our webinar. Review previous consumer holiday trends & helpful tactics for your new campaign.

Retail

Unwrapping 2022 Holiday Advertising Strategies

September 22, 2022

Maximizing Your Media Mix: How to Drive Sales with Retail Media Networks & Location Marketing Solutions

Understand why retail media markets can & should be used with location marketing solutions to help drive sales and push your business further.

Halloween Insights Spotlight

GroundTruth observed key visitation patterns to various Halloween-related locations in the weeks and months leading up to Halloween.

GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers

In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.

Retail

Retail

Black Friday 2022 Results: Winners by Category & Brand

4 Insights to Make Marketers Merry This Holiday Season

Holiday Insights Spotlight

The Top 3 Buying Insights Marketers Need To Know For Halloween

Unwrapping 2022 Holiday Advertising Strategies

Unwrapping 2022 Holiday Advertising Strategies

Maximizing Your Media Mix: How to Drive Sales with Retail Media Networks & Location Marketing Solutions

Halloween Insights Spotlight

GroundTruth Insights Spotlight: Summer Retail Trends Reveal New Shopping Patterns Among Consumers

GroundTruth Leads Conversation: Brand Innovators Evolution of Retail Summit

The Lean: Retail Insights Brief

Best Practices: Blockbuster Marketing Strategies for Entertainment and Retail

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