Social Good Groundbreakers
How to create engaging and impactful social good campaigns.
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Ads Manager Best Practices
Best Practices Make Perfect: How to maximize your marketing campaigns with GroundTruth’s Ads Manager.
Open for Business: What’s Next for Retail & Restaurants
Open for Business: What’s Next for Retail & Restaurants Businesses…
State of the Market: Tech and Consumer Trends [Webinar]
State of the Market: Tech and Consumer Trends Date: Feb.…
Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.
Stepping into the New Normal: Uncover and Understand Consumer Sentiment based on Visitation Trends
As the global economy embarks on the road to recovery, GroundTruth's Foot Traffic Dashboard can help spread some light on patterns and behaviors emerge from the COVID-19 pandemic.
The Shifting Landscape of Consumer Behavior
What to think about in times of rapid change. To…
Staying Connected With Your QSR and Fast Casual Customers While Social Distancing
As consumers continue to stay home in an effort to…
GroundBreakers of Brick-and-Mortar: Reinventing the Drive-Thru at McDonald’s
In this blog series, we are highlighting brands with brick-and-mortar…
Using Location for Event Targeting
Social influencers, mobile apps, and emerging technology like virtual and…
5 Reasons Why Mobile Advertising is Important
There’s no doubt about it: mobile is critical to marketing…
Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no…