QSRs can benefit from understanding the real-world behavior of their customers such as what brands they remain loyal to, which brands they are switching to, what audiences they fall into, and where else they tend to bring their business.
GroundTruth's location insights can help predict valuable consumer trends, inform strategic opportunities, and provide insights into the 2022 holiday season.
It’s 2022 and it’s the first time in a while where Halloween will see a big recovery to pre-pandemic levels. All hail the return of Spooky Season!
In the latest volume of The Lean: QSR insights report, we spotlight top QSR audiences, foot traffic trends between grocery store shoppers and QSR diners, and break out the market share across breakfast and late-night dining.
In this webinar, we dove into key trends and best practices that can help QSRs make informed, strategic decisions about media spend to drive more visits and sales.
This summer, GroundTruth’s QSR Insights Spotlight sheds light onto QSR consumer behavior from May to June.
Dan Silver, Marketing SVP at GroundTruth discusses the key considerations restaurant brands need to consider to reinvent themselves, succeed, and thrive in this data-driven world.
Understanding how foot traffic patterns can unlock insights to fuel your overall marketing strategies.
Tune in to Part 2 of GroundTruth’s Year-In-Review series that looks into 2021 market insights and 2022 strategies for the restaurant, retail, and CPG industries.
How Agencies and Brands are Gearing Up for the Year.
Go-To Strategies to Reach your Last-Minute Holiday Shoppers.
GroundTruth attended the latest 2021 Resturant Franchising and Innovation Summit. We learned about how off-premise dining, curbside pickup, and strategic recruiting efforts are needed more than ever in the restaurant space.