Shifting Your Social Dollars? Now’s the Time to Test Location Targeting with These 3 Simple Tactics
As the advertising industry continues to shift and adjust to…
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Read MoreShifting Your Social Dollars? Now’s the Time to Test Location Targeting with These 3 Simple Tactics
Top Performance Marketing Tips to Help Retailers Accelerate Sales
GroundTruth’s VP and Head of Retail & Restaurant, Alicia DiStefano,…
3 Location Data Myths That Are Now Officially Busted (Part 3 of 3)
In this series, we’ve learned two things: that location data…
CVS-Aetna Merger Highlights the Disruption of Convenience, Importance of Location
Medical care costs are rising even faster than doctor’s appointment…
3 Location Data Myths That Are Now Officially Busted (Part 2 of 3)
Location data doesn’t mean what it used to. There was…
3 Location Data Myths That Are Now Officially Busted (Part 1 of 3)
Six weeks into my new role at GroundTruth, I’d come…
Is Third-Party Validation Really That Valuable?
Unless you’ve been living under a rock for the last…
GroundTruth Named a Snapchat Partner: Helping Advertisers with Location-Powered Experiences
In today’s experience economy, it’s more important than ever to…
How Mobile and Location-Based Advertising are Reinventing Out-of-Home
At first glance, it might be hard to see the…
The Where of Wearables: Exploring the Potential of Wearables and Location-Based Marketing
Last year, Gartner reported that wearable technology needs to be…
How Companies Everywhere Are Using Location Targeting to Make a Brand-Customer Match
Craigslist’s missed connections are always a fun read, but they…
Industry Insights: Foot Traffic Actions Speak Louder Than Words for Resolutioners
On January 1st, millions of consumers resolve that they’ll turn…