5 Best Fitness Marketing Practices To Advertise Your Fitness Studio
As consumers continue to invest in their health and fitness,…
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What is Geomarketing? Welcome to Geomarketing 101
If you’ve been paying attention to developments in marketing, you’ve…
Loyalty Campaigns: How to Retain Customer Loyalty
Looking for a way to keep your customers interested in…
Advertising’s Unconscious Bias: Marketing to the Over-50s
“The over 50s have all the money.” A stark and…
What Do the Reputation and Warped Tour Have in Common? Location Data Reveals the Answer
Many of our favorite musicians hit the road this summer…
The Great Debate: Sonoma or Napa County?
While Sonoma County has lived in the shadow of Napa…
Lifting the Hood on Location Marketing
By now we’ve all heard of location targeting and the…
How GroundTruth Uses Random Forests to Predict A User’s Next Store Visit
In location marketing, we take a user’s location data—where someone…
3 Ways Location Data Can Benefit Publishers: Introducing Publisher Audience Insights
As a publisher of an app, you probably already know…
The Industry Body Viewpoint on Location Marketing
GroundTruth recently undertook a quantitative research study into opinions on…
The Consultancy Viewpoint on Location Marketing
GroundTruth recently undertook a quantitative research study into opinions on…
Leading the Industry in Location: GroundTruth Takes on Advertising Week NY
This year’s Advertising Week New York is sure to be…