The 2022 Consumer Brand Journey Starts by Opening the Front Door
Advertising should drive awareness, create interest, influence action, and solve…
CTV/OTT
Don’t Wait to Winterize Your Advertising Strategy
Tom Donoghue, VP of CTV and OTT at GroundTruth explains the importance of optimizing advertising strategies to align with seasonal weather changes.
Contextual CTV Solutions
How to drive meaningful connections with your key audiences.
GroundTruth Doubles Down on Video with Expansion into Connected TV
Meet GroundTruth’s new VP of CTV, Tom Donoghue.
GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV
GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions.
Driving Demand: The Future of Auto & CTV
Driving Demand: The Future of Auto & CTV Although car…
Omni-Channel Strategy: Using Connected TV, Desktop and Mobile in One Platform
In the world we live in today, your customers are…