Pros and Cons of Video Advertising Methods
Video marketing helps brands build better connections with audiences & generates stronger consumer awareness. GroundTruth explores which video options are beneficial for your brand.
CTV/OTT
CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game
In this webinar, GroundTruth assessed the current state of the CTV market and looked ahead to trends and conditions that will impact marketing decisions for the remainder of 2022, and what that could mean for 2023 planning.
CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game
Jul 27, 2022
How CTV Advertising Will Continue to Disrupt the Game
Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug about the shifting digital advertising landscape, and how it relates to the emergence of convergent TV and QR code advertising.
GroundTruth’s Connected TV Calculator: Maximize Your Ad Budget
Try GroundTruth’s Connected TV (CTV) Calculator to understand if you’re fully maximizing your ad budget.
Spring Advertising: 3 Tips to Update Your Ad Strategy
With spring in the air, it’s time to reevaluate your advertising and marketing strategy. Read our 3 tips for updating your spring advertising strategy.
How CTV Advertising Will Continue to Disrupt the Game
Mike Brooks & Tom Donoghue chat about the current state of the advertising market and how it relates to CTV and the emergence of convergent TV and QR code advertising.
GroundTruth Takes Another Bite at Offline Attribution
Mike Boland from Localogy discusses GroundTruth's powerful offline attribution capabilities and their latest GT QR Code launch in parternship with Flowcode.
GroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTV
Location data leader teams up with the #1 QR platform to create the first offline-to-online ad solution for all TV screens.
New TV QR Codes Offer Targeting Via Location-Based Behavior Patterns
Karlene Lukovitz from MediaPost shares the exciting news and industry relevence surrounding GroundTruth's latest launch of GT QR Codes in partnership with Flowcode.
Is CTV Beneficial for B2B Advertising in 2022?
Should CTV be part of your B2B advertising strategy in 2022? GroundTruth outlines the benefits of CTV for your B2B marketing campaigns.
Crafting a Powerful Omnichannel Strategy with Cross-Device Targeting
Learn how to create an omnichannel marketing strategy by using cross-device targeting to successfully advertise to your prospective customer.