A Rediscovery of ROI for CTV Advertising
Discover everything marketers need to know when it comes to the world of CTV advertising.
CTV/OTT
Adweek Hosts GroundTruth for Connected TV Discussion
Connected TV is an essential part of any media mix in 2024. Listen to GroundTruth talk to Adweek about why CTV matters to successful advertisers.
GroundTruth On-Location at MediaPost’s TV and Video Insider Summit
March 17, 2024 - March 20, 2024
GroundTruth CRO Delivers CTV Insights at AdWeek Commerceweek 2024
February 28 - 29, 2024
Adweek and GroundTruth partner to outline essential CTV advertising strategies
Starting your Connected TV advertising strategies? We have a panel of experts to tell you how to get real business results for businesses of any size.
Are You Really Measuring the Performance of Your CTV Campaigns?
Hear from a panel of experienced brand and agency leaders about best practices in CTV and stop wasting your ad dollars.
Marketing Strategies That Increase Sales Lift and Foot Traffic
How Real-World Behaviors are Fueling CTV Ad Performance.
CTV Ads Missing the Mark? It’s Time for a Change!
Transparency, trust, and accuracy aren’t advertising sales clichés. They should be table stakes for marketers looking to speak to a massive CTV audience.
Key Considerations for CTV & OTT Advertising in 2024
What is Connected TV (CTV) Advertising & Over-The-Top (OTT) Advertising? How should marketers be thinking about each platform? Read our 2024 Guide today!
Five Truths and Myths about CTV Advertising
Learn about the truths and myths around CTV campaigns from the experts themselves! Understand the best CTV ad platforms & examples with GroundTruth today.
How Video Impacts ROI
Watch this webinar where GroundTruth CTV expert, Tom Donoghue, along with Nexstar's Maria Doherty and Christine DiMaria, discuss important CTV/OTT strategies that can help marketers drive real business results.
How To Properly Winterize Your 2023 Ad Campaign
Read our tips for preparing a weather-responsive ad campaign strategy. Target the right customers & easily winterize your adverts. Read more.