Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no…
CPG/Shopper Marketing
How to Effectively Drive Customers to Location-Based Landing Pages
The Link Between Landing Pages and Location Marketing For the…
Comporium
How Comporium increased repeat shoppers for its Supermarket client using location-based marketing.
Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring
With our broken New Year’s resolutions now in the past,…
Location and Marketing: A Love Story
This year, roughly half of adults in the U.S. still…
What’s the Value of a Store Visit for CPG Brands? (Part 2)
As we continue with this blog series, we will be…
Attract New Grocery Customers With These 3 Location Targeting Tips
Grocery trends move about as fast as burger patties and…
The Power of Convenience: How Physical Stores and Retail Foot Traffic Trends are Shaping CPG
When consumers run out of milk, hand soap, or paper…
CVS-Aetna Merger Highlights the Disruption of Convenience, Importance of Location
Medical care costs are rising even faster than doctor’s appointment…
Get More Bang for Your Ad Buck: How CPGs Can Maximize Location Data in 2018
Want to know how CPG manufacturers can scale location targeting…
Thrive Market
How Thrive Market used location targeting to bring healthy food to the masses.
Understanding the Shopper Journey for CPG
Getting a customer through your doors is only half the…