Best Practices: Setting Up Summer Season Strategies for CPG and Travel
The summer season sizzles with an increase in backyard bbqs, pool days, summer wardrobes, and jet setting.
CPG/Shopper Marketing
Read MoreBest Practices: Setting Up Summer Season Strategies for CPG and Travel
GroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTV
Location data leader teams up with the #1 QR platform to create the first offline-to-online ad solution for all TV screens.
Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 2
Tune in to Part 2 of GroundTruth’s Year-In-Review series that looks into 2021 market insights and 2022 strategies for the restaurant, retail, and CPG industries.
GroundTruth’s New In-Stock Local Ads to Help Consumers Navigate Supply Chain Shortages this Holiday Season
35% of shoppers are willing to substitute a similar brand or product for the out-of-stock items on their shopping lists.
The Sola Company
How The Sola Company gained shelf space at 400 more Walmart locations by driving more shoppers to stores.
Shopper Marketing Trends: Key marketing strategies to influence shopper behavior
Shopper Marketing Trends: Key marketing strategies to influence shopper behavior…
CPG In-Stock Targeting
How a CPG brand connected shoppers with high-demand products during unprecedented shortages.
Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.
Stepping into the New Normal: Uncover and Understand Consumer Sentiment based on Visitation Trends
As the global economy embarks on the road to recovery, GroundTruth's Foot Traffic Dashboard can help spread some light on patterns and behaviors emerge from the COVID-19 pandemic.
The Shifting Landscape of Consumer Behavior
What to think about in times of rapid change. To…
Here’s How Grocery and CPG Brands Can Better Serve Their Customers in Times of Rapid Change
At this very moment, the retail landscape is changing in…
5 Best Fitness Marketing Practices To Advertise Your Fitness Studio
As consumers continue to invest in their health and fitness,…