GroundTruth On-Location at MediaPost’s TV and Video Insider Summit
October 22, 2023 - October 25, 2023
CPG/Shopper Marketing
Read MoreGroundTruth On-Location at MediaPost’s TV and Video Insider Summit
7 Effective Hyperlocal Marketing Strategies
7 hyperlocal marketing strategies your local business needs for campaign success in 2024. Update your hyperlocal ad & social campaigns today with GroundTruth.
Giltuss
How a Giltuss regional sales test drove over 27k visits for its cough and cold medicine to local stores and expanded shelf space at CVS Health locations.
How CPG Brands Can Turn Empty Shelves Into Real Business Results
We take a deep dive into Local Inventory Ads and how successful they are & how you can apply them to your own online campaigns. Discover with GroundTruth today.
2023 Holiday Strategy Guide – CPG
Download GroundTruth's holiday strategy guide, with a specific focus on CPG & Shopper Marketing strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
CPV doesn’t replace CPM, rather it complements it. Together, these two buying models deliver the precise, real-world results advertisers need. Learn how!
Family-Owned Pet Food Brand
How this pet food brand ultimately drove 1k visits to pet supplies retailer locations while building brand awareness among key audiences.
The Lean: CPG Insights Brief
In this issue of The Lean: CPG Volume 2 we dive into where CPG shoppers are buying products and changes in market share. The report covers key seasonal celebrations that impact foot traffic while overviewing the top customer segments in each CPG category.
Ace Your 2023 Back-to-School Campaign
Download GroundTruth's 2023 Back-to-School and Tax-Free Days Strategy Guide for more. We'll cover 2022 shopping trends and insights in major verticals like retail and CPG, highlight key opportunities to maximize your marketing strategies, and provide focused recommendations related to the 2023 back-to-school season.
GroundTruth On-Location at Brand Insider Summit: CPG
November 12, 2022 — November 15, 2022
Holiday Insights Spotlight
GroundTruth's location insights can help predict valuable consumer trends, inform strategic opportunities, and provide insights into the 2022 holiday season.
Best Practices: Setting Up Summer Season Strategies for CPG and Travel
Best Practices: Setting Up Summer Season Strategies for CPG and…