CPG/Shopper Marketing

How CPG Brands Can Turn Empty Shelves Into Real Business Results

We take a deep dive into Local Inventory Ads and how successful they are & how you can apply them to your own online campaigns. Discover with GroundTruth today.

2023 Holiday Strategy Guide – CPG

Download GroundTruth's holiday strategy guide, with a specific focus on CPG & Shopper Marketing strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.

CPV and CPM: Why Both Deserve a Place in Your Marketing Mix

CPV doesn’t replace CPM, rather it complements it. Together, these two buying models deliver the precise, real-world results advertisers need. Learn how!

Family-Owned Pet Food Brand

How this pet food brand ultimately drove 1k visits to pet supplies retailer locations while building brand awareness among key audiences.

The Lean: CPG Insights Brief

In this issue of The Lean: CPG Volume 2 we dive into where CPG shoppers are buying products and changes in market share. The report covers key seasonal celebrations that impact foot traffic while overviewing the top customer segments in each CPG category.

Ace Your 2023 Back-to-School Campaign

Download GroundTruth's 2023 Back-to-School and Tax-Free Days Strategy Guide for more. We'll cover 2022 shopping trends and insights in major verticals like retail and CPG, highlight key opportunities to maximize your marketing strategies, and provide focused recommendations related to the 2023 back-to-school season.

CPG/Shopper Marketing

GroundTruth On-Location at Brand Insider Summit: CPG

November 12, 2022 — November 15, 2022

Holiday Insights Spotlight

GroundTruth's location insights can help predict valuable consumer trends, inform strategic opportunities, and provide insights into the 2022 holiday season.

Best Practices: Setting Up Summer Season Strategies for CPG and Travel

Best Practices: Setting Up Summer Season Strategies for CPG and…

CPG/Shopper Marketing Travel & Tourism

Best Practices: Setting Up Summer Season Strategies for CPG and Travel

The summer season sizzles with an increase in backyard bbqs, pool days, summer wardrobes, and jet setting.

Agency Auto CPG/Shopper Marketing CTV/OTT

GroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTV

Location data leader teams up with the #1 QR platform to create the first offline-to-online ad solution for all TV screens.

Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 2

Tune in to Part 2 of GroundTruth’s Year-In-Review series that looks into 2021 market insights and 2022 strategies for the restaurant, retail, and CPG industries.

CPG/Shopper Marketing

How CPG Brands Can Turn Empty Shelves Into Real Business Results

2023 Holiday Strategy Guide – CPG

CPV and CPM: Why Both Deserve a Place in Your Marketing Mix

Family-Owned Pet Food Brand

The Lean: CPG Insights Brief

Ace Your 2023 Back-to-School Campaign

GroundTruth On-Location at Brand Insider Summit: CPG

Holiday Insights Spotlight

Best Practices: Setting Up Summer Season Strategies for CPG and Travel

Best Practices: Setting Up Summer Season Strategies for CPG and Travel

GroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTV

Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 2

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