Dr. Scholl’s Campaign Results in 13k Products Added to Cart
Read how Dr. Scholl's campaign with GroundTruth drove 13K+ products added to carts, boosting ROI through precise location targeting.
CPG/Shopper Marketing
Real-World Behavior Is Critical for Efficient Ads
Read four reasons why real-world behavior is the foundation of successful ad campaigns.
Driving Engagement: Meguiar’s Achieves 5X Return on Ad Spend with GroundTruth’s Precision Targeting
Their partnership with GroundTruth aimed to steer consumers towards Walmart outlets to purchase their latest product, the Hybrid Ceramic Wash & Wax. Over a concentrated three-week period, the campaign successfully led to more than 75K visits to designated locations by leveraging precise targeting strategies on mobile platforms.
GroundTruth On-Location at Ad Age TV & Streaming Summit
May 21 - 22, 2024
GroundTruth On-Location at Brand Insider Summit focused on CPG
May 5 - 8, 2024
Yachak Mate Organic Energy Tea
How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.
Digital Dealer 2023 – Las Vegas
October 17, 2023 - October 19, 2023
GroundTruth On-Location at Path to Purchase Live
November 7, 2023 - November 9, 2023
GroundTruth Presenting at AdWeek Convergent TV Summit
October 25, 2023
GroundTruth On-Location at MediaPost’s TV and Video Insider Summit
October 22, 2023 - October 25, 2023
7 Effective Hyperlocal Marketing Strategies
7 hyperlocal marketing strategies your local business needs for campaign success in 2024. Update your hyperlocal ad & social campaigns today with GroundTruth.
Giltuss
How a Giltuss regional sales test drove over 27k visits for its cough and cold medicine to local stores and expanded shelf space at CVS Health locations.