Does Super Bowl Advertising Pay-Off? Depends on Your Goal
Every year, the Super Bowl gives rise to a phenomenon…
Auto
Why Location Data Belongs in Both National and Local Auto Marketing Strategies
We talk a lot about the role of location data…
2018 CES Foot Traffic Recap: Who Came, Who Saw and Who Conquered at the Biggest Tech Conference of the Year
BMW
How BMW used location technology to drive luxury consumers to local dealerships.
Is the Auto Industry Optimizing Itself Out of Sales?
For decades, the Automotive industry has viewed online metrics as…