Daily Foot Traffic by Category
When were most shoppers flocking to stores to grab their Halloween essentials?
These insights for peak in store traffic highlight that aside from costumes, most consumers did their shopping the Friday before and Saturday of Halloween weekend.
Halloween Weekend Shoppers Were More Likely To Be..
220%
Evening Diners
180%
Pet Lovers
125%
Male Fashionistas
111%
Movie Goers
73%
Discount Shoppers
Top Brands Leading
up
to Halloween
(Oct 24 - 31, 2023)
Did you know?
Visitation to costume stores including Party City and Spirit Halloween peaked the last weekend in September.
This highlights how consumers are grabbing their masks, make-up, and other ghoulish goods well before the spooky, candy-filled holiday.
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