Location Targeting
What is Location Targeting? Read up now and learn how it can impact your business. Discover the world of location-based advertising with GroundTruth.
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Location SDK
What is a Location SDK? A Location SDK is a software development kit that can help publishers and brands by providing sophisticated location intelligence to their apps. It works when verified location signals are mapped to real-world places through a sophisticated database, such as our Blueprints technology. When a mobile user is within the boundaries of a location, the app is notified in real-time. Learn more about how you can utilize GroundTruth’s location SDK and discover the world of location-based marketing at your fingertips! Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Location-based Marketing
What is Location-based Marketing? Location-based marketing (also known as geotargeting marketing, geolocation marketing, proximity-based marketing, and hyper-local marketing) is the act of displaying content to a mobile user based on locations they are in or have visited in the past. For example, if a user visits a car dealership, the dealership could target the user with an ad or promotion at a future point in time to try and close the sale. This could be in the form of either geotargeting or geofencing. At GroundTruth our location-based marketing platform allows you to deliver personalized content to your target consumer at the right place and time. Learn more today! Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us
Location Audiences
What are Location Audiences? Location Audiences are defined as mobile users who have visited a specific brand or category within a specified timeframe, usually up to 90 days.