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What is Digital Out-Of-Home (DOOH)? DOOH, or Digital Out-of-Home, refers to advertising that is displayed digitally in locations outside the home, in public spaces such as stadiums, shopping centers, retail stores, museums, transportation hubs, restaurants, corporate buildings, etc. DOOH advertising projects digital displays such as video, images, weather data, menus, etc., and allows marketers to reach customers in the public realm, not just on their personal devices or at home. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Data Governance? Data governance is a framework (or guide book) that establishes rules by which an organization or company uses its data or the data of individuals to ensure that the correct data is informing high-value business functions. Data governance is important because it ensures that data is used properly, efficiently, and safely. Data governance guarantees the security of information, helping to improve its reliability, quality and protection. Data governance is top-of-mind for GroundTruth’s initiatives. Check out why GroundTruth is one of the most-trusted adtech companies due to our MRC Accreditation.

What is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is platform in which advertisers can purchase digital ads from a marketplace. DSP marketing allows advertisers to manage their campaigns in one location. The GroundTruth Self Service Advertising Platform is the only omnichannel ads solution built to drive performance. Businesses can use the ads manager to deliver the accuracy and precision of GroundTruth location-advertising products in an easy-to-use self-serve platform. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Dynamic Creative Optimization? Dynamic Creative Optimization is a type of display advertising technology that creates personalized ads based on real-time data. DCO advertising works by taking real-time user behavior into account and providing the user with personalized ad content based on their browsing behavior. DCO ads are automatically generated and usually perform better than static ads. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What are Display Advertising Services? Display advertising services allow marketers to accurately build and target specific audiences across various devices using ad creatives such as images, and videos. With Display Advertising services, marketers and brands can build awareness around their products and increase their sales through online and offline purchases. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Display Retargeting? Display Retargeting (often called Display Remarketing) is the additional targeting of a consumer that has already seen an ad, during the same advertising campaign or during a previous campaign. Such sequential targeting can reemphasize the message to build loyalty as well as push consumers down the sales funnel. Different messages and creatives could be delivered during the original and follow-up Display Retargeting campaign to match the campaign objective. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What are Display Banner Ads? A Display Banner Ad is a form of display ad which is typically used for mobile (in-app and web) and desktop advertising campaigns. A display banner ad is a simple image, which usually contains a clear call-to-action, and an image of the product or service advertised. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What are Digital Display Ads? Digital Display Ads are a type of advertising in which ads are served online and delivered on various devices and screen sizes such as mobile, tablet, desktop, and connected TVs . Digital display ads come in different formats, including banner ads, videos, and GIFs. Used effectively, digital display ads are a great way to build brand awareness or drive online and in-store traffic. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us

What is Dynamic Creative? Dynamic creative (or “dynamic ads”) is a method of programmatic advertising that results in an ad’s messaging being updated in real-time based on predefined parameters and rules defined by the advertiser. This highly automated approach allows advertisers to create very relevant, unique, and personalized ads to each user on the fly, helping to vastly improve the effectiveness of the campaign with little time investment. An example of this would be for an auto manufacturer showing the appropriate offer based on the geographic region of the impression. Common parameters used in dynamic creative are location, weather, time, etc. The more parameters that can be defined, the more effective the ad is likely to be. Learn more about dynamic creatives and how we use them in our location-based mobile advertising platform at GroundTruth. Discover the power of dynamic creative at your fingertips. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters Stay on top of the latest location marketing news, strategies, tips and tricks. Subscribe See what location can do for you. Contact Us