Omnichannel marketing strategies are proven to deliver better results across campaigns. Customers need to be reminded of their affinity for your company. They also interact with several different media platforms throughout their daily lives.
We also know that marketing budgets can be tight. Advertisers need to be thoughtful about what channels they invest in and how different channels feed into each other. That’s why we put together a quick guide of channels to use to drive real business results. These combinations are proven to increase foot traffic, ROAS and more.
1. CTV + Mobile Campaigns
Combining CTV and mobile marketing offers the most engaged audiences for advertisers today. Between the big screen in their living room and the screen in their pockets, people spend hours consuming content of all kinds. If your company needs to get in front of new audiences or retarget existing customers, a campaign that combines CTV and mobile marketing is the answer.
GroundTruth customer, Yachak Mate Organic Tea, combined CTV and mobile marketing during their campaign, and drove over 240,000 visits to brick and mortar locations selling their products. By using the power of location-based audience targeting, plus the wide audiences of CTV, your company can achieve similar results.
2. Audio + Display Ads
Studies found that 64% of consumers pay full attention to podcast ads and 95% of regular listeners take action after hearing one. What’s more, Americans who own smart speakers spend nearly 5 hours per day with audio content.
When combined with display ads, audio ads become even more effective. Using precise audience targeting, companies can serve audio ads to their customers on the way to work, while they’re on their computers all day, and on the way home. If you’re looking to increase foot traffic to your various locations, this is a winning strategy that won’t cost you your entire budget.
3. Direct Mail + Digital Campaigns
Finally, advertisers see a much greater impact from direct mail when combined with digital ads. On their own, direct mail pieces result in a 4% response rate. But, when advertisers support those with digital campaigns, the response rates jump to over 60%. Companies also see that the campaigns create 53% more leads. By launching both at the same time with accurate audience targeting, companies can ensure success.
To verify that the audience for direct mail campaigns are your target audience, companies can use GroundTruth’s Blueprint technology to find people who live and work near their locations or show intent to travel to their neighborhoods.
Launch Your Omnichannel Campaigns with GroundTruth
To start your own omnichannel advertising campaign with GroundTruth, contact us today. We can help you determine the best channels for your goals, build your precise audience, and start driving real business results.
