While the school season for many students in the U.S. begins in August or September, retailers begin gearing up for back-to-school in the early weeks of summer.
GroundTruth observes real-world visitation patterns of back-to-school shoppers. We then use these insights, combined with our proprietary technology, to provide smarter, more effective, and targeted media plans, so you can target the right consumers ahead of the curve.
Download the guide to:
- Dive into 2022 shopping trends and explore expected impact in 2023
- Highlight key opportunities, from timeframes to audiences, to maximize your marketing campaigns
- Provide recommendations on targeting tactics that can drive results, from awareness to conversion
