Webinars

Insights from leading marketers and GroundTruth ad experts to help drive results.

All Blog Case Studies Event Infographics Reports Strategy Guides Uncategorized Webinars

How Video Impacts ROI

Watch this webinar where GroundTruth CTV expert, Tom Donoghue, along with Nexstar's Maria Doherty and Christine DiMaria, discuss important CTV/OTT strategies that can help marketers drive real business results.

Marketing in a Recession 2023

Learn about marketing in a recession from our expert panel. What should your recession marketing strategy be for 2023? Watch the full webinar now.

Audience Quality: How to Get the Best Performance in a DSP of Your Choice

Watch this webinar to learn about GroundTruth’s deterministic audiences and key things to consider as you plan your programmatic campaigns.

Unwrapping 2022 Holiday Advertising Strategies

Ready your holiday season advertising efforts by watching our webinar. Review previous consumer holiday trends & helpful tactics for your new campaign.

Order Up: How QSRs Can Stand Out Against the Competition

In this webinar, we dove into key trends and best practices that can help QSRs make informed, strategic decisions about media spend to drive more visits and sales.

CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game

In this webinar, GroundTruth assessed the current state of the CTV market and looked ahead to trends and conditions that will impact marketing decisions for the remainder of 2022, and what that could mean for 2023 planning.

Marketing Agencies: What It Takes to Win in the Second Half of the Year

Watch this webinar now to hear from expert leaders from various agencies as they share how they are approaching this mid-year checkpoint and what it means for their plans moving forward.

Best Practices: Blockbuster Marketing Strategies for Entertainment and Retail

In this webinar, we highlighted key strategies to not only identify your key audiences for both entertainment and retail verticals, but also provide recommended tactics to reach them in the right moments to drive conversions.