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Expert analysis on trends impacting the marketing landscape.

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GroundTruth’s Connected TV Calculator: Maximize Your Ad Budget

Try GroundTruth’s Connected TV (CTV) Calculator to understand if you’re fully maximizing your ad budget.

Spring Advertising: 3 Tips to Update Your Ad Strategy

With spring in the air, it’s time to reevaluate your advertising and marketing strategy. Read our 3 tips for updating your spring advertising strategy.

How CTV Advertising Will Continue to Disrupt the Game

Mike Brooks & Tom Donoghue chat about the current state of the advertising market and how it relates to CTV and the emergence of convergent TV and QR code advertising.

4 Questions to Ask Your Location-Based Advertising Company

Make sure you’re asking your location-based advertising company the right questions. Learn about the GroundTruth advantage as a location-data company.

March Madness: An Opportunity to Leverage Convergent TV

What is convergent TV & how can your small business leverage the intersection between linear TV and CTV? Learn how GroundTruth can help your convergent TV ad strategy.

Is CTV Beneficial for B2B Advertising in 2022?

Should CTV be part of your B2B advertising strategy in 2022? GroundTruth outlines the benefits of CTV for your B2B marketing campaigns.

Omnichannel Marketing Strategies for 2022

Crafting a Powerful Omnichannel Strategy with Cross-Device Targeting

Learn how to create an omnichannel marketing strategy by using cross-device targeting to successfully advertise to your prospective customer.

The 2022 Consumer Brand Journey Starts by Opening the Front Door

Advertising should drive awareness, create interest, influence action, and solve…

Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 2

Tune in to Part 2 of GroundTruth’s Year-In-Review series that looks into 2021 market insights and 2022 strategies for the restaurant, retail, and CPG industries.

Market Insights 2021 & 2022 Strategies: Auto & Travel Industries | GroundTruth

Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 1

Our 2021 Year-In-Review summarizes GroundTruth’s foot traffic insights and provides marketing strategies for 2022. Part 1 looks at the automotive & travel industries.

Top 2021 Holiday Shopping Trends

The 2021 holidays are upon us. With unusual challenges ahead, brands and retailers will have to navigate several variables in order to win this holiday season.

2021 Summer Foot Traffic Signals Positive Holiday Shopping Season

Interested in seeing how 2021 summer foot traffic affects the holiday shopping season? Check out GroundTruth's blog based on insights from The Lean: Travel and the Foot Traffic Tracker.