Key Considerations for CTV & OTT Advertising in 2024
What is Connected TV (CTV) Advertising & Over-The-Top (OTT) Advertising? How should marketers be thinking about each platform? Read our 2024 Guide today!
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Expert analysis on trends impacting the marketing landscape.
7 Effective Hyperlocal Marketing Strategies
7 hyperlocal marketing strategies your local business needs for campaign success in 2024. Update your hyperlocal ad & social campaigns today with GroundTruth.
Seasonal Marketing 101: The Official Guide
Discover the power of effective seasonal marketing with GroundTruth and how you can maximize your customer reach & reach your business goals with our helpful guide.
4 Benefits of DOOH Advertising
How to leverage digital-out-of-home (DOOH) as real-world behaviors to promote your product/service and drive business results.
Marketing Budget Blues? Discover How CPV Can Maximize Your ROI
Discover how CPV in marketing can maximize your ROI today with GroundTruth! Make the most of your marketing budget & get effective results. Learn more today!
How CPG Brands Can Turn Empty Shelves Into Real Business Results
We take a deep dive into Local Inventory Ads and how successful they are & how you can apply them to your own online campaigns. Discover with GroundTruth today.
CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
CPV doesn’t replace CPM, rather it complements it. Together, these two buying models deliver the precise, real-world results advertisers need. Learn how!
How To Make One Retailer’s Loss Your Brand’s Gain
Learn tips for driving retail traffic & how to make the most of discount marketing strategies to overtake your competitors. Discover more with GroundTruth.
Five Travel Trends Impacting Florida Tourism
Read our Florida travel insights for summer travel 2022 compared to 2023. Learn more about where people are traveling and how to effectively reach them.
3 Reasons Why Real-World Behavior Is Critical For Retailers
Why are shopper behavior insights so vital for a successful campaign? Here, we discuss the importance of real-world shopper behavior.
Five Truths and Myths about CTV Advertising
Learn about the truths and myths around CTV campaigns from the experts themselves! Understand the best CTV ad platforms & examples with GroundTruth today.
Geotargeting 101: What Is Geotargeting?
Learn about geotargeting marketing & how it can be utilized for your business. Discover how to use geotargeting advertising effectively with GroundTruth.