Adweek and GroundTruth Release Guide to Increase ROAS
In partnership with Adweek, this guide, Everything You Need to Know About ROAS Right Now, offers strategic tips and practical steps to increase ad performance and real business results.
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Read MoreAdweek and GroundTruth Release Guide to Increase ROAS
ROAS Is A Great Efficiency Metric, But Advertisers Are Asked to Deliver on Real Business Results
Optimizing ROAS doesn't always mean getting the highest ratio. Sometimes it means using it to scale audiences and real business results.
Four Factors to Consider to Boost ROAS
Want to boost ROAS, but you've optimized everything you can think of? Try these four overlooked strategies, including audience segmentation, attribution, and more.
Adweek Hosts GroundTruth for Connected TV Discussion
Connected TV is an essential part of any media mix in 2024. Listen to GroundTruth talk to Adweek about why CTV matters to successful advertisers.
Improving ROAS in A Flooded Market: How to Reach Customers Ready to Convert
Hundreds of companies are trying to reach your target customers every day. Here's how you cut through the noise and connect directly with them.
3 Changes to Make to Ad Campaigns to Achieve Real Business Results
Is the highly competitive market slowing the success of your ad campaigns? We'll give you three strategies to try to boost performance.
Successful Marketers Demand More from ROAS Reporting to Increase Performance
ROAS reports provide a look into the efficiency of your advertising campaigns and strategies. But can it do more to help your real business results?
GroundTruth Introduces Projected Visits for Customers
Get a more comprehensive view of campaign success with Projected Visits. Used with Observed Visits both metrics prove customers' real business results.
Can Companies Follow Marketing Trends Without Ruining ROAS?
Knowing what marketing trends to follow is more of an art than a science, but Rosie O'Meara helps companies decide while maintaining strong ROAS.
Brand Marketing vs. Performance Marketing: Which Makes the Biggest Difference for Real Business Results?
Which is better: brand marketing vs performance marketing? Learn how using both marketing campaigns is essential to drive real business results.
Cookies Are Disappearing. What Does that Mean for Marketers and Advertisers?
Cookies are disappearing this year, which means lots of changes for advertisers. But GroundTruth just gets better with changes.
Should Marketers Be Tracking ROAS by Channel or Campaign?
Learn different ways to track ROAS for your marketing strategy. Our Guide to ROAS in marketing outlines when to track by channel or by campaign.