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Expert analysis on trends impacting the marketing landscape.

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Can Companies Follow Marketing Trends Without Ruining ROAS?

Knowing what marketing trends to follow is more of an art than a science, but Rosie O'Meara helps companies decide while maintaining strong ROAS.

Brand Marketing vs. Performance Marketing: Which Makes the Biggest Difference for Real Business Results?

Which is better: brand marketing vs performance marketing? Learn how using both marketing campaigns is essential to drive real business results.

Cookies Are Disappearing. What Does that Mean for Marketers and Advertisers?

Cookies are disappearing this year, which means lots of changes for advertisers. But GroundTruth just gets better with changes.

Should Marketers Be Tracking ROAS by Channel or Campaign?

Learn different ways to track ROAS for your marketing strategy. Our Guide to ROAS in marketing outlines when to track by channel or by campaign.

Companies need to rethink ROAS in 2024

Successful marketers need to rethink their approach and strategy for ROAS in 2024. GroundTruth CMO, Brandon Rhoten, explains where to start.

2023 Holiday Shopping Trends

GroundTruth looks into real-time consumer trends & visitation patterns & gives strategies for reaching holiday shoppers. Read our holiday shopping trends.

4 Consumer Trends to Watch in 2024

Every year brings a new host of consumer behavior trends. Here’s what your brand can expect from your customers in 2024. Read our predicted consumer trends.

ROAS Strategy 2024: Ensure Real Business Results in Reporting

Create a results-driven ROAS strategy for 2024. Consider the big picture and take a comprehensive approach to calculating ROAS to serve your business needs.

Political Marketing Strategy: Use Real Voter Behavior to Increase Action in an Election Year

Political marketers must focus on voter behaviors. Read our top 3 ways to build a results-driven political marketing strategy. Insights from our Webinar.

Adweek and GroundTruth partner to outline essential CTV advertising strategies

Starting your Connected TV advertising strategies? We have a panel of experts to tell you how to get real business results for businesses of any size.

Marketing Strategies That Increase Sales Lift and Foot Traffic

How Real-World Behaviors are Fueling CTV Ad Performance.

Unlocking the Power of Direct Mail with Real-World Insights

Tap Into the Superpowers of Audience Based Direct Mail.