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Expert analysis on trends impacting the marketing landscape.

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3 Things We Learned from Our Newest Webinar with Adweek

Our expert panel helps you create ad campaigns that drive foot traffic and other real business results.

The Real Business Results You Need Are Driven by the Real-World Behaviors You’re Ignoring

As digital audience targeting gets more difficult, real-world behavior becomes critical to all media plans.

Media Mixes Proven To Drive Foot Traffic

Learn from GroundTruth customers' proven success how to create a media mix that will drive real business results, like in-store visits.

A World Without Cookies Means In-Store Visits Are Critical for Growth

Cookies are disappearing this year which gives companies an opportunity to rethink their media approach. Here's what matters most for the future.

Adweek and GroundTruth Release Guide to Increase ROAS

In partnership with Adweek, this guide, Everything You Need to Know About ROAS Right Now, offers strategic tips and practical steps to increase ad performance and real business results.

Blog

ROAS Is A Great Efficiency Metric, But Advertisers Are Asked to Deliver on Real Business Results

Optimizing ROAS doesn't always mean getting the highest ratio. Sometimes it means using it to scale audiences and real business results.

Blog

Four Factors to Consider to Boost ROAS

Want to boost ROAS, but you've optimized everything you can think of? Try these four overlooked strategies, including audience segmentation, attribution, and more.

Adweek Hosts GroundTruth for Connected TV Discussion

Connected TV is an essential part of any media mix in 2024. Listen to GroundTruth talk to Adweek about why CTV matters to successful advertisers.

Improving ROAS in A Flooded Market: How to Reach Customers Ready to Convert

Hundreds of companies are trying to reach your target customers every day. Here's how you cut through the noise and connect directly with them.

Blog

3 Changes to Make to Ad Campaigns to Achieve Real Business Results

Is the highly competitive market slowing the success of your ad campaigns? We'll give you three strategies to try to boost performance.

Blog

Successful Marketers Demand More from ROAS Reporting to Increase Performance

ROAS reports provide a look into the efficiency of your advertising campaigns and strategies. But can it do more to help your real business results?

GroundTruth Introduces Projected Visits for Customers

Get a more comprehensive view of campaign success with Projected Visits. Used with Observed Visits both metrics prove customers' real business results.