Improve the Impact of CTV Ads Across Audience Segments
CTV advertising offers real business results for marketers across industries. Here are ways to improve your existing campaigns.
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Expert analysis on trends impacting the marketing landscape.
Read MoreImprove the Impact of CTV Ads Across Audience Segments
CTV Trends to Pay Attention To in 2024
CTV trends are pointing to even bigger growth for 2024 and beyond. Here's what marketers should pay attention to to improve their campaign performance.
CTV Is the Bridge Between Awareness and Performance Campaigns
CTV isn't a silver bullet for any media mix, but it is a foundational piece. One that acts as a bridge between performance and awareness campaigns in any marketing funnel.
Google Halts Cookies Depreciation: What that Means for Advertisers
Google announced they won't be depreciating cookies in 2025, but advertisers still need a plan for a cookieless future. We're here to help.
Brick-and-Mortar Marketing: How to Drive Traffic to Your Store
Read our top 8 brick and mortar marketing strategies to drive foot traffic to your store. Check out our complete guide to raise your marketing game.
How to Run a Successful Programmatic Advertising Campaign
Learn our tricks of the trade for planning, creating, and running a successful programmatic advertising campaign. Start setting up a programmatic ad campaign today.
GroundTruth Announces New Vice President of Managed Sales
Get to know the new VP of Managed Sales at GroundTruth, Danielle Kramer, including her expertise and what she sees for our customers' future success.
Connected TV and OTT: Everything You Need to Know
It's time to add CTV and OTT into your media mix. We'll tell you everything you need to know to be successful.
How CTV Supercharges Omnichannel Marketing Strategies
Build stronger omnichannel marketing strategies when you add CTV to your media mix. We'll show you how it's done.
Beyond MAIDs: Identity Graphs and Other Features GroundTruth Uses to Protect Advertisers
Learn how GroundTruth maintains campaign performance and helps customers drive better results at speed and scale.
GroundTruth Announces CTV+ for Increased Campaign Performance
To help customers improve campaign performance, maximize CTV ad spend and get real business results, GroundTruth announces CTV+!
Channels to Prioritize to Drive Foot Traffic and Other Real Business Results
Where should you invest your ad dollars if you want to drive foot traffic and other real business results? We have a full list.