
CTV Is the Bridge Between Awareness and Performance Campaigns
CTV isn't a silver bullet for any media mix, but it is a foundational piece. One that acts as a bridge between performance and awareness campaigns in any marketing funnel.
Expert analysis on trends impacting the marketing landscape.
CTV isn't a silver bullet for any media mix, but it is a foundational piece. One that acts as a bridge between performance and awareness campaigns in any marketing funnel.
Google announced they won't be depreciating cookies in 2025, but advertisers still need a plan for a cookieless future. We're here to help.
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Learn our tricks of the trade for planning, creating, and running a successful programmatic advertising campaign. Start setting up a programmatic ad campaign today.
Get to know the new VP of Managed Sales at GroundTruth, Danielle Kramer, including her expertise and what she sees for our customers' future success.
It's time to add CTV and OTT into your media mix. We'll tell you everything you need to know to be successful.
Build stronger omnichannel marketing strategies when you add CTV to your media mix. We'll show you how it's done.
Learn how GroundTruth maintains campaign performance and helps customers drive better results at speed and scale.
To help customers improve campaign performance, maximize CTV ad spend and get real business results, GroundTruth announces CTV+!
Where should you invest your ad dollars if you want to drive foot traffic and other real business results? We have a full list.
Read our top 4 strategies for driving store visits. Learn how to optimize your foot traffic campaigns with GroundTruth's Blueprints technology.
Omnichannel marketing strategies drive better efficiency and returns for companies. Learn how to turn foot traffic into better omnichannel marketing.