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Expert analysis on trends impacting the marketing landscape.

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Connected TV and OTT: Everything You Need to Know

It's time to add CTV and OTT into your media mix. We'll tell you everything you need to know to be successful.

How CTV Supercharges Omnichannel Marketing Strategies

Build stronger omnichannel marketing strategies when you add CTV to your media mix. We'll show you how it's done.

Beyond MAIDs: Identity Graphs and Other Features GroundTruth Uses to Protect Advertisers

Learn how GroundTruth maintains campaign performance and helps customers drive better results at speed and scale.

GroundTruth Announces CTV+ for Increased Campaign Performance

To help customers improve campaign performance, maximize CTV ad spend and get real business results, GroundTruth announces CTV+!

Channels to Prioritize to Drive Foot Traffic and Other Real Business Results

Where should you invest your ad dollars if you want to drive foot traffic and other real business results? We have a full list.

Driving Store Visits: 4 Strategies for Success

Read our top 4 strategies for driving store visits. Learn how to optimize your foot traffic campaigns with GroundTruth's Blueprints technology.

Use Real-World Behavior to Power Omnichannel Marketing Strategies

Omnichannel marketing strategies drive better efficiency and returns for companies. Learn how to turn foot traffic into better omnichannel marketing.

How to Use In-Store Visits to Improve Audience Targeting

Driving foot traffic does more than increase sales, it can also transform your marketing operation. Here's how.

Foot Traffic and the Path to Purchase Journey

Learn about how in-store purchases & foot traffic influence the path to purchase journey. Read about how GroundTruth’s solutions can help connect to customers.

Surprising Reasons Marketers Need Real-World Behavior for Digital Ad Campaigns

Digital ads can drive important real business results, like foot traffic. But the benefits don't end there. Here are four surprising ways marketers leverage foot traffic across their entire business.